Brand redesign and content strategy Identity, website,
mobile app for iOS and Android
The redesign for ridesharing application, Carpooling, focused on creating a brand impression that was inclusive and premium, youthful
and energetic, while also hybridizing the aesthetics of “California cool” with German engineering. The project included a brand redesign and content positioning, and the design of an online platform, corporate website, and integrated mobile app for iOS and Android.