Collective Material

Megan Lynch is a creative director specializing in brand and identity, visual design, editorial design, and content strategy in art, tech, publishing, and culture. ︎

Projects —

1 frog50

2 Sightlines

3 Public Intimacy

4 Decades of Design

5 Quarterly Vol. 1

6 Perspectives

7 Too Close to Home
8 frog Identity
9 Carpooling

10 Elsewhere

11 Critical Cactai
12 Gryphon
13 Add’l Posters
14 Portals

15 Blockbuster

Collective Kiosk

A small-run publishing house producing limited editions, screenprinted posters, and risograph publications. ︎

LI / IG / TW



frog50: Decades of Innovation
Campaign, creative direction, identity, publication, exhibition
frog design

As the creative director and lead designer for frog’s brand and content team, I was responsible for setting the creative direction for frog50: Decades of Innovation. The anniversary gave us the opportunity to reflect, look back, and consider where we are headed. This informed the concept of orientation and directionality, framing content using elements that looked backwards and forwards, and into the future.

Creative direction and design lead  / Megan Lynch
Campaign / Todd Taylor, Ariana Arbes
Editorial and content / Olivia Murphy
Design production / Megan Lynch, Raquel Kalil, Sarah Moran and others
Campaign events / Ioni Gliati
Historical timeline projection / frogMunich team
frog50app /  frogNY team
Interactive window / frogSF team

^ Quarterly publication.
< Process vectors - an evolution on a form language I had been exploring with Sightlines, malleable in shape with opportunities for movement, direction, and play.

The campaign began with the second issue of Quarterly, featuring a transcript of our filmed interview with frog founder Hartmut Esslinger and first CEO, Patricia Roller. 

 ^ Product gallery, and exhibition details.

Exhibits included photography, a product gallery, interactive exhibits, a historical timeline, and an augmented reality wall. Attendees could download the frog50 app to unlock interactions.

^ Selected frog50 event sites. 

^ Historical video timeline and interactive augmented reality wall.
< Quarterly publication detail.