frog Identity
![](https://freight.cargo.site/t/original/i/1e123e5c9d78b088087418684988c481ce335c1e9a121d37466cc7214b6648cc/Screen-Shot-2019-09-04-at-12.40.20-PM.png)
frog brand and website redesign
Branding, identity, website
frog design
Branding, identity, website
frog design
frog’s identity and website redesign focused on creating a human feel through typography and photography. A concept of scale informed the website, occilating between large-scale, immersive content and smaller, snackable content. The redesign gave frog the opportunity to better integrate offerings and verticals, and its publishing platform, Design Mind.
![](https://freight.cargo.site/t/original/i/0e8aa2e72f6a09b2ef3fdc7f42e02bb9d55ddb76b07d4c81fe02732e906d5580/Screen-Shot-2019-09-04-at-9.35.02-AM.png)
![](https://freight.cargo.site/t/original/i/33f3b5ea7317e66e6bb3058530ced16a3dbbdeaa75eaad65c0441475df37f225/Screen-Shot-2019-09-04-at-9.35.26-AM.png)
![](https://freight.cargo.site/t/original/i/3030da69b21fe3923c637410aac5facc8170cb700af2d6ab5dcd309f9fad0825/Screen-Shot-2019-09-04-at-12.29.15-PM.png)
![](https://freight.cargo.site/t/original/i/657fec9c3ccf421f9530356af6772a7bff7006c267910d50fea84fc504c4709b/Screen-Shot-2019-09-04-at-12.28.50-PM.png)
![](https://freight.cargo.site/t/original/i/cd1357ad5a6ce0624b3ebcd95041bc53ece10824650064479a7e3349619bdc1a/Screen-Shot-2019-09-04-at-12.29.40-PM.png)
![](https://freight.cargo.site/t/original/i/234e15df331362ba543a84958b107ed133d979fb9b0e70ac90545dd867d59f51/Screen-Shot-2019-09-04-at-12.29.23-PM.png)
![](https://freight.cargo.site/t/original/i/35f29097ab55bdc823e42d0fd91b2796180e8c197edb28d6e16f25d6010a82ba/Screen-Shot-2019-09-04-at-12.29.32-PM.png)
![](https://freight.cargo.site/t/original/i/a7aff5f3f77e72eb189b538b333fb4d0b7d8eaa75dfc9e8ed322a28f6283d7f7/Screen-Shot-2019-09-04-at-12.29.52-PM.png)
![](https://freight.cargo.site/t/original/i/4c2d412bc8c1d213e22f71cbbf85ace37d65f1307fb952de5d919afe2e133f1d/Screen-Shot-2019-09-04-at-12.30.00-PM.png)
![](https://freight.cargo.site/t/original/i/a33e4a64a2cb3f256de456cda44b90a5064fb4aa61542e6918adb623e9dc2f75/Screen-Shot-2019-09-04-at-12.30.27-PM.png)
![](https://freight.cargo.site/t/original/i/2f70dd51ce7aed4ee428b8d1522b1f16b9e1bc72495bbc7d93b8bec9b03ef784/Screen-Shot-2019-09-04-at-12.30.52-PM.png)
![](https://freight.cargo.site/t/original/i/d9edf858c6eef97982b9d8f4834ee7103b018b2a17986dd9e7c150e53640b541/Screen-Shot-2019-09-04-at-12.30.38-PM.png)